I work at the intersection of business, technology, and design. I am a firm advocate of comprehensive discovery to deeply understand our target audience and determine what truly brings them value.

I establish the link between cutting-edge technology and everyday needs by leveraging research and multiple insights. I create designs rooted in insights and think of product development as a continuous cycle of prototyping and enhancement.

I guide, mentor, and energize design teams by using my experience in growing teams and individuals. I am dedicated to creating a fertile design culture and promoting efficient cross-disciplinary collaboration and raising the bar of design maturity within organizations.